Brand Africa 100 Partners
Brand Africa 100™:
Most Valued Brands in Africa
Brand Africa 100™ acknowledges Africa's Top 100 most admired and valued brands
amongst their African peers and global peers. The inaugural Brand Africa focuses
on a regional representation of sub-Saharan markets, including Botswana, DRC, Ghana,
Kenya, Nigeria, South Africa, Tanzania, Uganda and Zambia. The Brand Africa 100™,
developed by Brand Leadership Academy in partnership with Academy in partnership
with TNS, the globally respected consumer knowledge and information company and
Brand Finance plc, the world’s leading independent valuation consultancy. It is
based on a multi-tier methodology that incorporates qualitative, quantitative and
secondary research. TNS constructed an Admiration Index from the responses among
over 8,000 respondents across all the countries surveyed. Brand Finance then valued
and ranked the resultant 100 brands to create the inaugural Brand Africa 100 list.
The Brand Africa 100™ awards have delivered some interesting results proving
that African brands are making headway representing 33.7% of all the brands nominated,
whilst international brands hold steady at 66.3%. A further breakdown of the African
results indicate that South African brands represent 24% of the share, Nigerian
brands represent 9% with Kenyan brands representing the remaining 1%.
"One of the primary drivers of Africa’s growth lies in stimulating and growing thriving
African and global businesses and brands in Africa" says Brand Africa™ founder/chairman,
Thebe Ikalafeng. "Consumers are the ultimate arbiters of that success. Thus the
inaugural Brand Africa 100™ signals which brands are getting it right on the continent."
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© Brand Africa, 2013. Brand Africa is a protected trademark.