Brand Africa Most Valuable African Nation Brands
The inaugural African Nation Brands League was launched on 25 May 2011 at the Johannesburg
Stock Exchange by Brand Finance in partnership with the Brand Africa.
Based on a global methodology developed for the BrandFinance Global Nation Brands
league now in its fourth year, the league is extracted from a global sample of 138
nation brands, including 36 African nations. Brand Finance™, the world’s leading
independent brand valuation consultancy, looks at the financial worth of a nation
brand as well as the strength of the nation’s brand.
The research investigates the value drivers of a nation, i.e. what a nation is worth,
how it generates value and what the year-on-year change is in the value generated.
It also provides an opinion on the value of the strongest and most-valuable brands
in the world. The league table is critical to fully understanding the value drivers
of a country and how these drivers affect that nation’s brand. It also helps with
understanding the basis of both tangible and intangible value creation through impacting
key stakeholders, which then generates foreign direct investment, exports and tourism.
Africa’s Most Valuable Nation Brands 2011
Africa’s Most Valuable Nation Brands 2012
“The BrandFinance Nation Brands League in association with Brand Africa, launched
on Africa day, is an important milestone for African nations in their quest to build
independent and distinct nation brands that recognises that Africa, while speaking
in one voice is made up of 54 sovereign countries at various stages of development,”
says Thebe Ikalafeng, founder and chairman of the Brand Africa Initiative.
< Back to Initiatives
© Brand Africa, 2012. Brand Africa is a protected trademark.