Latest insights and research relevant to Africa on nation branding, business &
economics, media, leadership and policy.
Country Branding is More Than Just a Logo
In destination branding, places are treated as brands. The destination brand’s purpose is to attract and win over customers from around the world. The market for destination brands is global,...
Antonio Marazza, LANDOR Associates, Milan, Italy, November 2007
Is Africa Misbranded?
Nation brands are difficult to get right. When it comes to Africa, the branding of the continent is particularly one-sided. It is easy to mistake one of the world's most disparate and compeling...
Melissa Davis, Brand Channel, 13 August 2007
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