For the first time at this year’s Brand Africa FORUM 2011 the top 100 brands in Africa will be unveiled. The aptly named Brand Africa 100 aims to recognise business and brand excellence among Africa’s leading corporate and commercial organisations.
On hand to make the awards along with TNS Managing Executive Karin du Chenne and Brand Africa Chairman Thebe Ikalafeng will be David Haigh, CEO of UK-based Brand Finance, the world’s leading independent valuation consultancy. Brand Finance is also the company behind the Nation Brands Index and the inaugural African Nation Brands Index, which was undertaken for the first time in 2011. The methodology behind the Brand Africa 100 ranking is based on a multitier approach which encompasses qualitative, quantitative and secondary research developed by the Brand Leadership Academy in partnership with TNS, a globally respected consumer knowledge and information company and valuation of each brand by Brand Finance.
The Brand Africa 100 is truly unique in that the study recognises the most admired international and African brands operating on the continent as rated by consumers across nine leading African markets including Botswana, the DRC, Ghana, Kenya, Nigeria, South Africa, Tanzania, Uganda and Zambia.
In addition to identifying Africa’s most admired brands, the study also determines the financial value of each of the brands African operations in order to demonstrate the impact these brands have on the economies of countries on the continent. All will be revealed on 29th September 2011 at the Sandton Convention Centre in Johannesburg.
David Haigh, the Founder and CEO of Brand Finance, is a qualified London-educated Chartered Accountant who worked initially in international financial management before moving into the marketing services sector. He served as Financial Director of The Creative Business and then as Financial Director of WCRS & Partners. Subsequently he struck out on his own, setting up a financial marketing consultancy, which was later acquired by Publicis, the pan-European marketing services group. He stayed on as a Director for five year before moving to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice. In 1996 he launched Brand Finance.
South African Wool for China
According to Cape Wools SA, South Africa will soon resume exporting raw wool to China after an agreement was reached on the issuing of health clearance certificates pertaining to Rift Valley Fever (RVF). Company spokeswoman Ona Viljoen said the agriculture department had announced that the Chinese government had approved the wording proposed by the department for a new health clearance certificate for unprocessed wool exports to China.
Brazil Looks to Africa
According to the website Afrique en ligne, Brazil is still the only country in the world which has introduced a law which advocates the teaching of African history and culture, including Afro-Brazilian history. This applies to primary and upper secondary grades and was revealed during a UNESCO expert meeting in Harare, Zimbabwe recently. The UNESCO meeting aims to promote the teaching of history based on an African cultural perspective.